Services sector and economic growth in Botswana; Problems and prospects of project execution in Nigeria: a study of construction companies operating in Delta state; Impact of entrepreneurial activity on technological innovation in emerging and developing countries; Capital market liberalisation and capital formation: Time-Series evidence from Sub-Saharan Africa

E3 Journal of Business Management and Economics

E3 Journal of Business Management and Economics Vol. 11 (1) pp. 001-009, February 2021; © E3 Journals; ISSN 2141-7482

Resolving the disconnect between market actors, agents and brokers and small-holder fresh produce farmers in Agribusiness

P. Mburu1 *
1 Department of Marketing, University of Botswana
*Corresponding Author E-mail:
Accepted 4 February 2021


Farming contributes a good portion of African GDP and employs a substantial percentage of Africa′s labour force. African farming is characterised by smallholder farmers who sell to market actors′ agents and brokers. As a result, farmers complain of low returns on investments and cartel behaviour which discourage younger generation in venturing into farming or taking farming as business. The objective of this paper is to review the literature and suggest a model that could address the disconnect, based on the collective entrepreneurship theory.

Keywords: Small-holder farmers, market actors′ agents and brokers, cartel behaviour, collective entrepreneurship theory, African farming, agri-business, agro-food chains

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